USA / Historical sales benchmark
$253MCanned-wine sales reported to March 2021, up from $2M in 2012.
US category benchmark · UF/IFASTransparent wine. Industrial ambition.
NEW MOMENTS.
NEW WINE
THINKING.
Transparent PET cans for wine, with a filling approach built for industrial scale. From a first pilot to a repeatable production run.
See the opportunity ↓
THE COLOUR IS REAL.
THE POSSIBILITY IS NEW.White / Rosé / Red
Still & sparkling projects
THE POSSIBILITY IS NEW.White / Rosé / Red
Still & sparkling projects
The opportunity / Wine in a can
LESS FORMAL.
MORE MOMENTS.
For younger adults who find wine complicated, a familiar can makes the first step easier. A transparent can adds something more: you can see what you’re choosing.
UK / Waitrose, May 2026
+70%Canned sparkling-wine sales versus the previous year.
Retailer’s reported sales growthUK / Waitrose, May 2026
+23%Canned rosé sales versus the previous year.
Retailer’s reported sales growthNo corkscrew. No ceremony.
Picnics, festivals and a drink with friends. Wine can join the occasion, without a full bottle or a tasting vocabulary.
Less guesswork at the shelf.
The colour and clarity are there to see. Transparency gives the buyer a direct product cue before the first sip.
Confidence starts with visibility.
Our proposition: combine a familiar format with visible wine, making discovery feel more approachable.
The visible difference
NEW DRINKERS.
WHY HIDE
THE WINE?
We invite new consumers to discover wine—then hide it behind aluminium. It’s like giving them a constant blind tasting: no colour, no clarity, no visual first impression. Let them see what they’re about to taste.
Keep the convenience. Reveal the wine.
Opaque pack. Hidden wine.
The same easy-open idea. Now the wine is part of the first impression.
PETCANWINE® / A visible difference
LET THE
WINE
DO THE
TALKING.
The colour. The clarity. The aromatic expression. Let people see your wine, with a pack designed to preserve the flavour you created.
Wine critic Eric Boschman describes Rosé by HOLA in a PET can as retaining its sensory character. Visibility and wine protection belong in the same story. Read his review
I want to try it ↗Explore the expression
THE WINE BECOMES THE DESIGN
Rosé, revealed.Still & sparkling applications
Configuration assessed for your wine
Configuration assessed for your wine
The PETCANWINE® advantage
THE CAN.
WITH MORE TO SHOW.
Eight reasons to put your wine in a pack that shows its character and protects what matters.
Visibility
See the actual wine
Seeing the colour and clarity gives consumers a direct cue about the wine. An open first impression can help build confidence before they buy.
Explore this valueBrand expression
You see it. You want it.
Your wine supplies the colour. Your design frames it. Transparent labels make the actual product part of its own appeal.
Explore this valuePerception
An open first impression
We taste with more than our tongue. Wine-colour research shows that what we see shapes aroma and flavour expectations. Let the first impression begin with the wine itself.
Explore this valueProduct protection
Protection built into PET
Years of development and testing inform our proprietary combination of oxygen scavengers and light-protection barriers, designed to extend the wine’s drinking window.
Explore this valueMaterial architecture
A PET body, not an aluminium wall
Wine is held by a PET body rather than a lined aluminium wall. This changes the wine-contact system and avoids the metal-body pathway behind some sulphur-related off-aromas.
Explore this valueMaterial choice
The best of both formats
Easy-open convenience. A visible PET body. Packaging production backed by the supplier’s FSSC 22000 food-safety and ISO 9001 quality reference.
Explore this valuePractical use
A can for real-life occasions
Compact, ready to open and less prone to shattering than glass. PET and aluminium cans share portability and single-serve convenience.
Explore this valueCustomisation
More ways to express your brand
Transparent labels, sleeves and tactile finishes give your brand room to express itself while keeping the wine in view.
Explore this valueOur protected PET blend
12 MONTHS.
OUR GUARANTEE.
Oxygen scavengers and barriers work together in our proprietary PET blend. Our 12-month guarantee applies to this protected blend, with the agreed wine, filling and storage conditions.
Swipe across the chart to see all 24 months.
The life of your wine
VISIBLE IS GOOD.
PROTECTED IS ESSENTIAL.
Oxygen, light and heat can change a fresh wine over time. The job of the pack is to slow that change, from filling to the first sip.
At filling
Fresh wine
Oxygen dissolved in the wine and trapped in the headspace starts the exposure.
During storage
Exposure builds
Oxygen can enter through a permeable pack. Light and warmer storage add stress.
Chemical evolution
Freshness changes
Protective sulphites are consumed; oxidation reactions can change aroma and colour.
At the first sip
A different expression
Fruit character can fade, colour can brown, and oxidative notes can emerge.
OUR GOAL: KEEP YOUR WINE ITSELF.
Our oxygen-management and light-protection blend is designed around the wine. Our 12-month shelf-life guarantee is specific to our PET blend of scavengers and barriers, with the agreed wine, filling and storage conditions.
Illustration of the oxidation process, not measured PETCANWINE® ageing results or a fixed timeline. The science of oxidation
A different wine-contact system
KEEP THE WINE.
CHANGE THE WALL.
Some aluminium wine-can liners allow sulphur dioxide to interact with the metal body, producing unwanted sulphur aromas. PETCANWINE® replaces that body with PET, removing the aluminium body wall from the equation. The closure remains aluminium. Cornell research
Designed around your wine
Our focus moves to active oxygen management and light protection — preserving the wine’s character in a body consumers can see through.
Preserving flavour is the goal.
Why the exact materials matterThe industry conversation / Published perspectives
WINE EXPERTISE.
AN OPEN MIND.
Published perspectives on alternative packaging, plus Eric Boschman’s review of Rosé by HOLA in a PET can.
Jancis Robinson / Wine writer & Master of Wine
“for the sake of the planet we need to look more favourably on the alternatives”
Her 2021 article discusses recycled PET wine bottles and encourages alternatives for wine consumed soon after purchase, while retaining glass for long ageing.
The glass may not be greener · 2021Andrew Jefford / Decanter wine writer
“I love the aesthetics of the bottle, its stackability, its low carbon footprint and its practicality”
Writing about Garçon’s PET bottle, Jefford recognises its design and logistics benefits, alongside concerns about plastic waste and ageing limits.
Trouble with bottles · 2018Eric Boschman / Wine critic
“Sur le plan organoleptique, les caractéristiques de la canette ne nuisent pas au vin.”His review discusses Rosé by HOLA in a transparent PET can: visible colour and a wine whose sensory character is retained.
Read the original reviewBrand stories / Premium, made portable
GREAT WINE.
A NEW EXPRESSION.
Two brands bringing visible wine into a compact format, with premium presentation at the centre of the story.
Cap Azurée / Côtes de Provence
THE PROVENCE FEELING.
READY TO GO.
Pale rosé. Provenance. A refined visual identity. Cap Azurée brings the premium Provence philosophy into a transparent can and a beautifully presented four-pack.
The pale colour and refined presentation associated with the most premium Côtes de Provence wines—reimagined in a transparent, portable format.
Rosé by HOLA / Barcelona
THE ROS YOU KNOW.
A FORMAT TO DISCOVER.
Barcelona character, recognisable HOLA branding and the wine’s own colour. A 250 ml transparent PET can gives the brand a new way to join relaxed, social occasions.
Christopher Heirwegh / Rosé by HOLA
“They see it and they can’t unsee it. They just want it.”
Christopher Heirwegh · PETCANWINE.COM
Work with PETCANWINE®
3 WAYS TO WORK
WITH PETCANWINE®.
More than a packaging idea: a route to industrial PET-can filling. Choose the service level that fits your wine, production capacity and scale.
01 / Supply
PETCANWINE®
SUPPLY.
Already have your own production or bottling line? We supply the empty PETCANWINE® pack, with configuration and compatibility support for your process.
Explore supply ↗02 / Filling
PETCANWINE®
+ FILLING.
Bring your wine. We bring the PETCANWINE® pack and coordinate the filling solution, helping turn your wine into a finished product for distribution.
Explore filling ↗03 / Complete project
PETCANWINE®
+ FILLING
+ WINE.
Developing a new wine concept? We coordinate the wine, PETCANWINE® packaging and filling in one project, from the product brief to the filled pack.
Build a complete project ↗START WITH A PILOT.
BUILD FOR INDUSTRIAL SCALE.
- 01Define the product
- 02Review samples
- 03Validate the pilot
- 04Plan production
From product and filling validation to repeatable production. We align the pack, filling process and quality checks around your target volumes.
The platform / Beyond wine
IF SEEING MATTERS,
LET’S EXPLORE IT.
Tea, juice, botanical RTDs and functional beverages all offer possibilities for visible product design. Each brings its own chemistry and protection requirements.
Explore the research beyond wine ↗
01 Tea & infusions02 Juices & fruit drinks03 Botanical RTDs04 Functional beverages
Potential applications for assessment, not an approved compatibility list. Oxygen sensitivity, light, ingredients, acidity and process conditions determine suitability.
The evidence / Open to inspection
GOOD IDEAS.
GROUNDED IN RESEARCH.
UK / Waitrose · 2026
Canned wine joins a new wave of drinking occasions
Read the retailer’s sales reportUSA / Moët & Chandon · 2026A premium can serve at the US Open
See the official communicationSensory perspective / Eric BoschmanRosé by HOLA: visible wine, retained character
Read the wine critic’s reviewB2B packaging / Your questions
YOUR QUESTIONS.
ANSWERED.
The essentials for your wine, packaging and production project.
What does PETCANWINE® offer?
B2B transparent PET-can packaging for wine and oxygen-sensitive beverages, with a route to industrial filling and scale. Choose empty cans, packaging plus filling, or a complete wine-and-packaging project.
Which can size is available?
Our current format is the slim 250 ml PET can. Other sizes and shapes can be developed around your brief, with tooling, volume planning and technical validation.
Can it work for still and sparkling wine?
Both are development applications. We confirm pressure, closure, wine compatibility and filling requirements for your selected configuration.
Why make the wine visible?
A can makes wine easy to open and take along. Transparent PET adds colour and clarity to the first impression, helping consumers choose without needing to be wine experts.
How is oxygen-sensitive wine protected?
Our proprietary PET blend combines oxygen scavengers and barriers with light protection. Controlled filling, sealing and storage complete the protection system.
What is the shelf-life guarantee?
Our 12-month guarantee applies specifically to the PETCANWINE® scavenger-and-barrier blend, with the agreed wine, filling and storage conditions. It does not apply to standard untreated PET.
Does PET change the flavour?
The goal is to preserve the wine’s original character. Our protected blend manages oxygen and light exposure; sensory performance is assessed with the chosen wine and complete pack.
What changes compared with an aluminium can?
A transparent PET body lets you see the wine and replaces the lined aluminium wall. Cornell research links some wine-and-liner combinations to sulphur-related off-aromas. The aluminium closure remains part of our hybrid pack.
Can it package other sensitive beverages?
Tea, juice, botanical RTDs and functional drinks are potential applications. We assess each recipe’s oxygen sensitivity, acidity, light exposure and processing requirements.
How do we start a project?
Send your beverage type, indicative volume and preferred service route. We define the pilot, compatibility work, commercial terms and industrial production plan. Recycling and environmental claims are assessed for the final pack and target market.
Next / Your project
LET’S MAKE
YOUR WINE
IMPOSSIBLE
TO IGNORE.
Tell us what you want to put in the hands of your customers. We will use your brief to discuss the format, the pilot and the route to market.
hello@petcanwine.com ↗